Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
The book club will begin on September 18th and end October 16th with an in-person author talk and book signing with Lisa Tolbert in the UNCG Alumni House. The event is free and open to the public.
The first 25 book club registrants will receive a free copy of the book! Register HERE.
